To coincide with the 50th anniversary of Milton Keynes, we aimed to position it as the most famous New Town in the world by bringing real people with real stories to the fore. Despite heavy cynicism from the media and a well-established image of Milton Keynes, very little of that came through in the extensive broadcast, print and online media coverage. Using a combination of PR tactics, we shone a light on the city as fantastic place to live and work; a place of unexpected cultural, historical and natural significance.