We advise easyHotel plc on capital markets, corporate, consumer PR and media relations. An integrated programme of activity asserts the value proposition and the performance of this disruptive hotel chain. As the hotel chain offers rooms with and without windows, we proposed that easyHotel offer adhesive ‘fake views’ to their customers. We knew this tongue-in-cheek approach would create powerful visuals whilst providing a humorous platform for us to highlight the absurd cost of city views at luxury hotels. Highlights of the coverage included stories in The Sunday Times, The Evening Standard, The Daily Mirror, The Sun, Lonely Planet and ITV News.