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Turning millions of breakfast tables into FaceBox time

at January 22, 2018
Categories
  • Consumer
  • ClientASDA
  • DateJanuary 22, 2018

We used the acres of promotional real estate on the back of ASDA’s own brand cereal boxes to promote literacy at the breakfast table.

We partnered with the Dahl Foundation and featured extracts from Roald Dahl’s books on the back of cartons. As a direct result of this campaign, Asda’s own brand cereal outsold Kellogg’s for the first time in their trading history.

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