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September 8, 2015

What of it?

Professor William Cleaver Wilkinson, a 19th century academic, popularised the famous five Ws (who?, what?, when?, why? and where?), a way of organising information gathering that is […]
September 4, 2015

Less can be a great deal more  

  Amidst the mixture of moaning and applause that has accompanied the release of the Google logo (I like it), one significant fact has been missed.  The […]
August 28, 2015

What lens are you using?

In 1977 Charles and Ray Eames made a film for IBM called Factors of Ten. The film begins with an overhead view of a man and […]
August 27, 2015

Raiders of the Lost Art

For years I’ve been searching for a simple way of summing up how we approach our work. Part of the struggle is my natural antipathy for […]
August 20, 2015

Frankie and Desiree, our new CURATIVES (TM)

Wagwan, we’re Frankie and Desiree.  We’re CURATIVES (TM). Today we went to an AMAZING pop up restaurant in Midtown (our parents say it was called Farringtown […]
August 19, 2015

The problem with pitching

The problem with pitching Imagine the situation: you’re approached by someone who says “Hey, make me a suit.  When you’ve finished, bring it to me at […]
August 19, 2015

The importance of negativity in storytelling

Here’s the great Robert McKee on the central importance of negativity in storytelling.  Watch this. If you are a communicator, this will be the most valuable […]
August 13, 2015

World’s shortest press release

STATEMENT FROM HOUSTON PR, RESPONDING TO CALLS FOR CLARIFICATION OF THE AGENCY’S AVAILABILITY TO MEET POTENTIAL CLIENTS OVER THE SUMMER AND GIVE A BIT MORE DETAIL […]
August 7, 2015

10 Things You Need To Know About This Week

Selfie nation: Britons take own picture 1.2bn times a year How To Be More Like Andy Warhol ‘RN,’ So Hot RN Tiny Planets Meet the muppies […]
July 31, 2015

10 Things You Need To Know About This Week

If You Have To Say It, Say It In GIFs 10 brands doing an amazing job on social media What Michael Bloomberg could learn From “Middlemarch” […]
May 8, 2014

Our Christmas compilation

With Christmas fast approaching, here’s this year’s compilation album of some of Houston’s homegrown PR hits. We’re really proud of this work and we hope that […]
May 8, 2014

It’s time to call time on the so called “sell-in” call

We recently wrote out to two thousand correspondents and editors asking them for their views on so-called “sell-in” calls from PR people. I must admit that […]
May 8, 2014

Work in progress: THE AGE OF THE SENTIENT BRAND

In the classic sci-fi picture and cautionary tale the Terminator, the action is built around the lead-up to a date when the automated global defense system […]