May 13, 2016

Life as an RPG

According to Wikipedia, a role-playing game (RPG) is ‘a game in which players assume the roles of characters in a fictional setting. Players take responsibility for […]
May 11, 2016

‘Asking for a friend’

On Twitter, people often ask questions and add ‘asking for a friend’ because they’re a bit embarrassed to be asking for themselves.  I thought I’d take […]
May 10, 2016

Shark Bay

Port Phillip Bay, a great basin of water around which the Australian city of Melbourne is built, has a slow clockwise current. Water from the Bass […]
May 3, 2016

Word of Mouse

I was a guest on Michael Rosen’s programme, Word of Mouth, on BBC Radio 4 last week, chatting with Michael and Dr Laura Wright for half an […]
April 22, 2016

Pointless list: Seventies words

First in a series of pointless lists.  Today’s list: words that sound like the seventies.  Thanks to everyone who contributed (Athene Selena, John E Dunn, Paul […]
April 21, 2016

RIP 20th Century

Sometimes it snows in April Sometimes I feel so bad, so bad Sometimes I wish that life was never ending, But all good things, they say, […]
April 18, 2016


I’m reading loads about self-driving cars at the moment – how the technology is getting better all the time, etc. Not much is being written about […]
April 13, 2016

Honeysuckle Creek

I might be the Walter Mitty of spacemen these days, occasionally commuting to the office in my replica Apollo 11 suit, but I did have a […]
April 12, 2016

The museum of ruined words

Words are born with a meaning. Sometimes they get lassoed by another meaning. Sometimes their definition is diluted by fashion and circumstance. Words acquiring new meanings […]
April 8, 2016


Marc Andreessen, the venture capitalist, says that software is eating the world. I’d say that ideas are eating the world. An idea is weightless. An idea […]
October 27, 2015

Tech PR expertise

One of our areas of expertise is PR and brand communications for tech companies.  Our most recent work has included the launch of the most comprehensive […]
September 10, 2015

“Isn’t that incredible?”

Imagine if a company had such a strong brand that you could tell what company it was even if the words it used didn’t make a […]
September 8, 2015

What of it?

Professor William Cleaver Wilkinson, a 19th century academic, popularised the famous five Ws (who?, what?, when?, why? and where?), a way of organising information gathering that is […]
September 4, 2015

Less can be a great deal more  

  Amidst the mixture of moaning and applause that has accompanied the release of the Google logo (I like it), one significant fact has been missed.  The […]
August 28, 2015

What lens are you using?

In 1977 Charles and Ray Eames made a film for IBM called Factors of Ten. The film begins with an overhead view of a man and […]
August 27, 2015

Raiders of the Lost Art

For years I’ve been searching for a simple way of summing up how we approach our work. Part of the struggle is my natural antipathy for […]
August 20, 2015

Frankie and Desiree, our new CURATIVES (TM)

Wagwan, we’re Frankie and Desiree.  We’re CURATIVES (TM). Today we went to an AMAZING pop up restaurant in Midtown (our parents say it was called Farringtown […]
August 19, 2015

The problem with pitching

The problem with pitching Imagine the situation: you’re approached by someone who says “Hey, make me a suit.  When you’ve finished, bring it to me at […]
August 19, 2015

The importance of negativity in storytelling

Here’s the great Robert McKee on the central importance of negativity in storytelling.  Watch this. If you are a communicator, this will be the most valuable […]
August 13, 2015

World’s shortest press release

July 27, 2015

The Curmudgeon’s Style Guide

The Curmudgeon’s Style Guide starts here: Never start a sentence with ‘So….’. Relatively few things in life are awesome.  Burgers, for instance, are never awesome – […]
July 24, 2015

Songs that remind me of moments #1

When I was in my early twenties and at University in Canberra, I’d find myself with acres of empty hot summer and equally empty pockets. I’d […]
July 15, 2015

Predictable text

My son Jeremy is working for us as an intern.  I asked him for a few anecdotes about routine conversations.  Here’s what he gave me in […]
July 1, 2015

Another satisfied customer

We launched Growing Underground this week.  London’s first underground farm will start trading in weeks.  During a break in media interviews Michel Roux Jr was kind […]
June 11, 2015

A Letter From America

Yesterday I received a letter from Gilbert Enterprises in Gales Ferry, Connecticut. It was marked DO NOT BEND. Inside it was another letter from 1969.   […]