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May 8, 2014

Magical and real

Gabriel Garcia Marquez has died.  Some writers and artists are waymarkers in our lives and he was one for me.  There’s a book called The Fragrance […]
May 8, 2014

‘Come to London!’

British Pathé have uploaded their entire catalogue to YouTube.  If you have a decade or so to fritter away, dip in and have a look.  You […]
May 8, 2014

Can I (not) quote you on that?

I did a trawl recently for senior executive quotes from press releases that do nothing more than fill space. I was sent quite a few.  Here’s […]
May 8, 2014

The value of polarity

One of my favourite novels is the History of Rasselas, Prince of Abyssinia, written in the 1700s by Samuel Johnson.  The novel (spoilers ahead) charts the […]
May 8, 2014

Emotional utilities

I’ve been working, not before time, on a lecture that I’m giving to MBA students at St Andrews University this afternoon. I’m doing it as a […]
May 8, 2014

The most boring press release in the world

Sometimes the most boring press release can deliver a reasonably impressive result. Below is just such an example (though you might want to set the alarm […]
May 8, 2014

We’ve failed

  Like all agencies we are occasionally unsuccessful in new business pitches.  It’s never a good feeling.  We always give it our all.  We always ask […]
May 8, 2014

What newsdesks are for….

This useful reminder just in from a contributor to our How Not To Guide to PR: “One of my pet peeves is PRs calling our reception […]
May 8, 2014

Journalists and unsolicited emails

One of the more baffling aspects of working in PR is the email from a journalist that reads something like this: “Your email is unsolicited.  Delete […]
May 8, 2014

“Thank you” and its consequences

It is easier than ever to thank. We can write, email, text, tweet, WhatsApp, Facebook post, emoticon.  We can send a text that reads “tx”.  We […]