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May 8, 2014

The value of polarity

One of my favourite novels is the History of Rasselas, Prince of Abyssinia, written in the 1700s by Samuel Johnson.  The novel (spoilers ahead) charts the […]
May 8, 2014

Emotional utilities

I’ve been working, not before time, on a lecture that I’m giving to MBA students at St Andrews University this afternoon. I’m doing it as a […]
May 8, 2014

We’ve failed

  Like all agencies we are occasionally unsuccessful in new business pitches.  It’s never a good feeling.  We always give it our all.  We always ask […]
May 8, 2014

What newsdesks are for….

This useful reminder just in from a contributor to our How Not To Guide to PR: “One of my pet peeves is PRs calling our reception […]
May 8, 2014

Journalists and unsolicited emails

One of the more baffling aspects of working in PR is the email from a journalist that reads something like this: “Your email is unsolicited.  Delete […]
May 8, 2014

“Thank you” and its consequences

It is easier than ever to thank. We can write, email, text, tweet, WhatsApp, Facebook post, emoticon.  We can send a text that reads “tx”.  We […]
May 8, 2014

Trending for 50,000 years

‘Location-specific content’ was created by indigenous Australians 50,000 years ago. This ‘content’ is used to this day to mark traditional and sacred routes through the Australian […]
May 8, 2014

Five, four, three, two…..

Already this year our PR launch announcements for clients have reached close to a billion potential customers.  If you are gearing up for the PR launch […]
May 8, 2014

Some things I’d recommend

Here’s a random list of life-affirming things I’d recommend.  I’ll add to it from time to time….. John Stallworthy’s poem, The Almond Tree. Richard Ford’s Frank […]
May 8, 2014

The kernel of an idea

  “First mover advantage”, though something of a cliché, is more critical to business success these days than it has ever been. Why?  Because technology has […]