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May 8, 2014

Emotional utilities

I’ve been working, not before time, on a lecture that I’m giving to MBA students at St Andrews University this afternoon. I’m doing it as a […]
May 8, 2014

We’ve failed

  Like all agencies we are occasionally unsuccessful in new business pitches.  It’s never a good feeling.  We always give it our all.  We always ask […]
May 8, 2014

What newsdesks are for….

This useful reminder just in from a contributor to our How Not To Guide to PR: “One of my pet peeves is PRs calling our reception […]
May 8, 2014

Journalists and unsolicited emails

One of the more baffling aspects of working in PR is the email from a journalist that reads something like this: “Your email is unsolicited.  Delete […]
May 8, 2014

“Thank you” and its consequences

It is easier than ever to thank. We can write, email, text, tweet, WhatsApp, Facebook post, emoticon.  We can send a text that reads “tx”.  We […]
May 8, 2014

Trending for 50,000 years

‘Location-specific content’ was created by indigenous Australians 50,000 years ago. This ‘content’ is used to this day to mark traditional and sacred routes through the Australian […]
May 8, 2014

Five, four, three, two…..

Already this year our PR launch announcements for clients have reached close to a billion potential customers.  If you are gearing up for the PR launch […]
May 8, 2014

Some things I’d recommend

Here’s a random list of life-affirming things I’d recommend.  I’ll add to it from time to time….. John Stallworthy’s poem, The Almond Tree. Richard Ford’s Frank […]
May 8, 2014

The kernel of an idea

  “First mover advantage”, though something of a cliché, is more critical to business success these days than it has ever been. Why?  Because technology has […]
May 8, 2014

We’re hiring and we’re opening in London

Spring is in the air.  Green shoots and all that. After six years of trading from St Albans and serving a national and international client base […]