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May 21, 2014

Good & Bad PR

  http://youtu.be/lNcJg5svv9A
May 21, 2014

Dixons and Carphone connect, but do they have a USP socket?

(This post first appeared as an opinion piece for Retail Week) Dixons and Carphone Warehouse merging is like the plot twist in season 5 of a […]
May 21, 2014

We ask: “Just how new is all this so-called cutting edge technology?”

Every day we read about new technology.  But how new is it?  Here are a few things that have been around for a surprisingly long time: […]
May 19, 2014

Then / Now, no. 2,397

Then: Now:
May 19, 2014

“Youtilities”

Invent a neologism time…. A youtility. Isn’t that what Twitter is?  There’s a great deal of debate about whether it can ‘monetise’ its user base. How […]
May 9, 2014

The food chain

There have only been three occasions in our trading history when we have declined work from a potential client. One was for ethical reasons (“You want […]
May 8, 2014

21st Century Maslow’s Hierarchy of Needs

May 8, 2014

Brief

When PR first became a serious part of the marketing mix, secretaries were using windows to look out of, the only chips were in the canteen […]
May 8, 2014

This cat has been built its own mansion. And the reasons why might surprise you.

Sorry if you feel duped or disappointed.  No cats here. This is just an experiment. I’ve been reading this article on the grammar of ‘clickbait’. It’s […]
May 8, 2014

Parallela hoc ergo propter hoc is the new post hoc ergo propter hoc

I know absolutely nothing about David Moyes, though I assume he was appointed because he is talented.  Why he was sacked is a different matter.  One […]