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May 19, 2014

Then / Now, no. 2,397

Then: Now:
May 19, 2014

“Youtilities”

Invent a neologism time…. A youtility. Isn’t that what Twitter is?  There’s a great deal of debate about whether it can ‘monetise’ its user base. How […]
May 9, 2014

The food chain

There have only been three occasions in our trading history when we have declined work from a potential client. One was for ethical reasons (“You want […]
May 8, 2014

21st Century Maslow’s Hierarchy of Needs

May 8, 2014

Brief

When PR first became a serious part of the marketing mix, secretaries were using windows to look out of, the only chips were in the canteen […]
May 8, 2014

This cat has been built its own mansion. And the reasons why might surprise you.

Sorry if you feel duped or disappointed.  No cats here. This is just an experiment. I’ve been reading this article on the grammar of ‘clickbait’. It’s […]
May 8, 2014

Parallela hoc ergo propter hoc is the new post hoc ergo propter hoc

I know absolutely nothing about David Moyes, though I assume he was appointed because he is talented.  Why he was sacked is a different matter.  One […]
May 8, 2014

Magical and real

Gabriel Garcia Marquez has died.  Some writers and artists are waymarkers in our lives and he was one for me.  There’s a book called The Fragrance […]
May 8, 2014

‘Come to London!’

British Pathé have uploaded their entire catalogue to YouTube.  If you have a decade or so to fritter away, dip in and have a look.  You […]
May 8, 2014

Can I (not) quote you on that?

I did a trawl recently for senior executive quotes from press releases that do nothing more than fill space. I was sent quite a few.  Here’s […]