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October 27, 2015

Tech PR expertise

One of our areas of expertise is PR and brand communications for tech companies.  Our most recent work has included the launch of the most comprehensive […]
September 10, 2015

“Isn’t that incredible?”

Imagine if a company had such a strong brand that you could tell what company it was even if the words it used didn’t make a […]
September 8, 2015

What of it?

Professor William Cleaver Wilkinson, a 19th century academic, popularised the famous five Ws (who?, what?, when?, why? and where?), a way of organising information gathering that is […]
September 4, 2015

Less can be a great deal more  

  Amidst the mixture of moaning and applause that has accompanied the release of the Google logo (I like it), one significant fact has been missed.  The […]
August 28, 2015

What lens are you using?

In 1977 Charles and Ray Eames made a film for IBM called Factors of Ten. The film begins with an overhead view of a man and […]
August 27, 2015

Raiders of the Lost Art

For years I’ve been searching for a simple way of summing up how we approach our work. Part of the struggle is my natural antipathy for […]
August 20, 2015

Frankie and Desiree, our new CURATIVES (TM)

Wagwan, we’re Frankie and Desiree.  We’re CURATIVES (TM). Today we went to an AMAZING pop up restaurant in Midtown (our parents say it was called Farringtown […]
August 19, 2015

The problem with pitching

The problem with pitching Imagine the situation: you’re approached by someone who says “Hey, make me a suit.  When you’ve finished, bring it to me at […]
August 19, 2015

The importance of negativity in storytelling

Here’s the great Robert McKee on the central importance of negativity in storytelling.  Watch this. If you are a communicator, this will be the most valuable […]
August 13, 2015

World’s shortest press release

STATEMENT FROM HOUSTON PR, RESPONDING TO CALLS FOR CLARIFICATION OF THE AGENCY’S AVAILABILITY TO MEET POTENTIAL CLIENTS OVER THE SUMMER AND GIVE A BIT MORE DETAIL […]