September 12, 2018

2001: A Brand Odyssey

First post by newly-appointed director (and regular contributor) Alexander Clelland: “Unconscionable confession: Until last week I have never seen Stanley Kubrick’s ‘2001 – A Space Odyssey’. […]
January 23, 2018

The ‘how not to’ guide to PR

'How NOT to do PR' according to the people that matter: The audience.
January 11, 2018


January 11, 2018

The Mundaneum

December 26, 2017

The Second Vitruvian Man

November 7, 2017


September 21, 2017


May 31, 2017

Easyhotel Offers Guests Fake Views For £1

May 24, 2017

Why virtual reality won’t take off

May 9, 2017

Pod Save Advertising?

April 25, 2017

The day with no Crosswits

For reasons too inane to go into, earlier today, I found myself reading the Wikipedia page for the 1980s ITV daytime game show Crosswits. Crosswits was […]
April 13, 2017

1,000 true fans

In 2008, the founding editor of Wired magazine, Kevin Kelly wrote a blog post where he proposed a new creative model. Rather than aiming for mass appeal, […]
April 6, 2017

The Sachertorte war

I’ve just come back from a weekend in Vienna. It’s a very beautiful city, full of grand buildings and rich in history. During our time there, […]
March 29, 2017

The wrong trousers

When I was getting ready for work this morning, I took out a pair of trousers from my drawer as is my wont. I thought that […]
March 21, 2017

Indistinguishable from magic

I went to a talk recently which dealt with the theme of fear and technology. During the talk, the speaker made one of those points which […]
March 17, 2017

Speak and Spell

I think it was Neil Tennant who, when asked if he accepted that his band had a somewhat preposterous name, replied by saying that the thing […]
March 8, 2017

Pod machine

A terrible thing has happened. OK, maybe on the grand scheme of things, it may not seem quite so terrible. The other day, as I was […]
March 3, 2017

What Book Day?

If you have kids, you’ll know that yesterday was World Book Day. Even if you don’t have kids, if you spend any time on Facebook or […]
February 24, 2017

Happy birthday Bertrand

There’s a common stereotype about the country of Belgium. For some reason, people seem to believe that there are no famous Belgians. It’s not quite an old […]
February 15, 2017

Decimal Day

Happy Decimal Day everyone! On February 15th 1971, the United Kingdom introduced decimal currency and said goodbye to pounds, shillings and pence. This video shows some […]
February 3, 2017

Something about Something About Functions

I’ve long been a fan of the film Powers Of Ten, by Charles and Ray Eames. It’s rather wordy subtitle gives you a clue as to […]
January 27, 2017

Halloa old girl

A friend of mine on Facebook recently asked people for their favourite words. It’s always an interesting question, because there are different ways of thinking about […]
January 20, 2017

Turning the world upside down

In 1961, the Italian conceptual artist Piero Manzoni turned the world upside down. In a field in Herning in Denmark, he placed a large metal plinth […]
January 13, 2017

Friday the 13th

Today is Friday! Hooray! But wait – let me just check today’s date. Uh-oh. Friday the 13th. Unlucky. Fear of the number thirteen – triskaidekaphobia – […]
January 6, 2017

Choose Your Own Memory

If you decide to enter the cave, turn to page 42. If you decide to return to the camp to tell the others, turn to page […]