April 15, 2015

The case for costumes for politicians

  I’ve been thinking about heroes and their to-do lists. It seems to me that 21st century life isn’t very well configured for heroes as we […]
April 14, 2015

“Is that the time?” – Semiotics and the ‘smart’ watch.

When someone looks down at a swivelled wrist it is a universal signal of impatience. I wonder if the inventors of smart watches have considered this. […]
April 13, 2015

The art of the apology

We all make mistakes from time to time, whether it’s in our professional or personal lives. Part of what makes us human is our fallibility. The […]
April 10, 2015

15 Things You Need To Know About This Week

Our client SquareTrade did a Bend Bot test on the Samsung S6 Edge, iPhone 6 and HTC One M9 – it’s almost at 2 million views! Twitter […]
April 7, 2015

Every decision we make has a bibliography

Pablo Picasso and George Braque introduced the world to Cubism. Cubism was an art movement in which perspective with a single viewpoint was abandoned. I love […]
April 6, 2015

A small British business needs your help

My client and friend Adam Pritchard is in trouble and he needs your help. Adam runs PomeGreat, a small British juice business. I’ve been working with […]
March 27, 2015

10 Things You Need To Know About This Week

Your smartphone could be tracking you every 3 minutes! Facebook is making a Phone app. BT Mobile could launch this week. Jeremy Clarkson was dropped by […]
March 20, 2015

PR Club: update and date

Great news: We have a confirmed date for the first PR Club. It’ll be Thursday April 23rd at the Bank of England (pub) on Fleet Street. […]
March 20, 2015

Cut-and-paste all eventualities email sign-off

Best regards/wishes, Confidently yours, Kind regards/wishes, Many thanks, Respectfully yours, Warm regards, With anticipation, Yours respectfully/sincerely/truly, Cheerful greetings to all, Hugs, Kind thoughts, Take care, Wishing […]
March 19, 2015

British politics is fragmenting because politicians are singing cover versions of the same song

As a sideline I run a site called The site automatically strips clichés out of politicians’ speeches. It’s a simple idea – no more sophisticated […]
May 8, 2014

We’ve failed

  Like all agencies we are occasionally unsuccessful in new business pitches.  It’s never a good feeling.  We always give it our all.  We always ask […]
May 8, 2014

What newsdesks are for….

This useful reminder just in from a contributor to our How Not To Guide to PR: “One of my pet peeves is PRs calling our reception […]
May 8, 2014

Journalists and unsolicited emails

One of the more baffling aspects of working in PR is the email from a journalist that reads something like this: “Your email is unsolicited.  Delete […]
May 8, 2014

“Thank you” and its consequences

It is easier than ever to thank. We can write, email, text, tweet, WhatsApp, Facebook post, emoticon.  We can send a text that reads “tx”.  We […]
May 8, 2014

Trending for 50,000 years

‘Location-specific content’ was created by indigenous Australians 50,000 years ago. This ‘content’ is used to this day to mark traditional and sacred routes through the Australian […]
May 8, 2014

Five, four, three, two…..

Already this year our PR launch announcements for clients have reached close to a billion potential customers.  If you are gearing up for the PR launch […]
May 8, 2014

Some things I’d recommend

Here’s a random list of life-affirming things I’d recommend.  I’ll add to it from time to time….. John Stallworthy’s poem, The Almond Tree. Richard Ford’s Frank […]
May 8, 2014

The kernel of an idea

  “First mover advantage”, though something of a cliché, is more critical to business success these days than it has ever been. Why?  Because technology has […]
May 8, 2014

We’re hiring and we’re opening in London

Spring is in the air.  Green shoots and all that. After six years of trading from St Albans and serving a national and international client base […]
May 8, 2014

The 78-year-old guidebook on social media etiquette

How To Win Friends And Influence People was written by Dale Breckenridge Carnagey (he changed the spelling of his surname some years later).  He was born in 1888 […]
May 8, 2014

The Underground farm in Clapham North WW2 air raid shelters

May 8, 2014

Catch-all cut-and-paste email sign off

If you’re like me, you agonise over the tone of your email sign off.  Is it too stiff, is it too relaxed, is it too weird, […]
May 8, 2014

The art of the non-apology

Lots of talk yesterday and today about the Lord Rennard matter. I obviously have nothing to say on the claims/allegations, but I am interested in some […]
May 8, 2014

A rare exception

Users of the Buzzsaw, our automated buzzword removal tool, will know that we have an aversion to the use of the word “awesome”.  I think I […]
May 8, 2014

‘Faction’ or ‘friction’?

I was watching the programme called Wild Brazil last night – nature programme with monkeys, panthers, birds, crocodiles and various other things. As has become customary […]