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April 24, 2015

14 Things You Need To Know About This Week

Yesterday we had our first PR Club event, thank you to everyone who came along! 11 awkward things about email PRs take note… The best time […]
April 24, 2015

The Underdog

There’s a moment in the film Rocky II (the one in which the stage is set for a rematch with his heavyweight opponent Apollo Creed) when […]
April 16, 2015

15 Things You Need To Know About This Week

How Netflix reinvented HR National daily newspaper sales fall by half a million in a year This project in Google’s secret research lab could change the […]
April 15, 2015

The case for costumes for politicians

  I’ve been thinking about heroes and their to-do lists. It seems to me that 21st century life isn’t very well configured for heroes as we […]
April 14, 2015

“Is that the time?” – Semiotics and the ‘smart’ watch.

When someone looks down at a swivelled wrist it is a universal signal of impatience. I wonder if the inventors of smart watches have considered this. […]
April 13, 2015

The art of the apology

We all make mistakes from time to time, whether it’s in our professional or personal lives. Part of what makes us human is our fallibility. The […]
April 10, 2015

15 Things You Need To Know About This Week

Our client SquareTrade did a Bend Bot test on the Samsung S6 Edge, iPhone 6 and HTC One M9 – it’s almost at 2 million views! Twitter […]
April 7, 2015

Every decision we make has a bibliography

Pablo Picasso and George Braque introduced the world to Cubism. Cubism was an art movement in which perspective with a single viewpoint was abandoned. I love […]
April 6, 2015

A small British business needs your help

My client and friend Adam Pritchard is in trouble and he needs your help. Adam runs PomeGreat, a small British juice business. I’ve been working with […]
March 27, 2015

10 Things You Need To Know About This Week

Your smartphone could be tracking you every 3 minutes! Facebook is making a Phone app. BT Mobile could launch this week. Jeremy Clarkson was dropped by […]
May 8, 2014

Can I (not) quote you on that?

I did a trawl recently for senior executive quotes from press releases that do nothing more than fill space. I was sent quite a few.  Here’s […]
May 8, 2014

The value of polarity

One of my favourite novels is the History of Rasselas, Prince of Abyssinia, written in the 1700s by Samuel Johnson.  The novel (spoilers ahead) charts the […]
May 8, 2014

Emotional utilities

I’ve been working, not before time, on a lecture that I’m giving to MBA students at St Andrews University this afternoon. I’m doing it as a […]
May 8, 2014

The most boring press release in the world

Sometimes the most boring press release can deliver a reasonably impressive result. Below is just such an example (though you might want to set the alarm […]
May 8, 2014

We’ve failed

  Like all agencies we are occasionally unsuccessful in new business pitches.  It’s never a good feeling.  We always give it our all.  We always ask […]
May 8, 2014

What newsdesks are for….

This useful reminder just in from a contributor to our How Not To Guide to PR: “One of my pet peeves is PRs calling our reception […]
May 8, 2014

Journalists and unsolicited emails

One of the more baffling aspects of working in PR is the email from a journalist that reads something like this: “Your email is unsolicited.  Delete […]
May 8, 2014

“Thank you” and its consequences

It is easier than ever to thank. We can write, email, text, tweet, WhatsApp, Facebook post, emoticon.  We can send a text that reads “tx”.  We […]
May 8, 2014

Boring conference to take place yet again

PR BC14 21 February 2014 More information: Hamish Thompson  07702 684290  ht@houstonpr.co.uk @HamishMThompson BORING CONFERENCE TO TAKE PLACE YET AGAIN Same format, possibility of some fresh […]
May 8, 2014

Trending for 50,000 years

‘Location-specific content’ was created by indigenous Australians 50,000 years ago. This ‘content’ is used to this day to mark traditional and sacred routes through the Australian […]
May 8, 2014

Five, four, three, two…..

Already this year our PR launch announcements for clients have reached close to a billion potential customers.  If you are gearing up for the PR launch […]
May 8, 2014

Some things I’d recommend

Here’s a random list of life-affirming things I’d recommend.  I’ll add to it from time to time….. John Stallworthy’s poem, The Almond Tree. Richard Ford’s Frank […]
May 8, 2014

The kernel of an idea

  “First mover advantage”, though something of a cliché, is more critical to business success these days than it has ever been. Why?  Because technology has […]
May 8, 2014

We’re hiring and we’re opening in London

Spring is in the air.  Green shoots and all that. After six years of trading from St Albans and serving a national and international client base […]
May 8, 2014

The 78-year-old guidebook on social media etiquette

How To Win Friends And Influence People was written by Dale Breckenridge Carnagey (he changed the spelling of his surname some years later).  He was born in 1888 […]