We’ve had a great reaction to our first announcement for new client easyHotel. It’s a simple idea, with the intention of delivering a message about affordability, and reaffirms our belief that the best ideas are simple ideas with a twist.
So far, we’ve seen reports in The Sun, The Mirror, The Standard, ITV.com, Lonely Planet and others.
Here’s the announcement:
30th May 2017
“VIEW HAVE TO BE QUIDDING”
- London’s expensive hotels can charge up to £10,000 a night or more for a view
- easyHotel offers guests a ‘fake view’ for £1 a night
easyHotel, the super-budget international Hotel chain that offers a great night’s sleep from as little as £19.99 a night, is trialling fake window views of iconic London landmarks for guests at its Old Street Hotel.
The views enable guests to experience the majesty of some of the city’s finest landmarks without having to pay a premium for a fancy view.
For £1, customers can ‘upgrade’ to a view of Tower Bridge or Buckingham Palace, a fraction of the cost paid for a decent view in some of the City’s most expensive hotels.
There is no need to book in advance for a fake view. Simply request one on arrival at reception and easyHotel will take care of the rest.
Jorge Rodriguez, Night Night Manager of easyHotel, said: “Many London hotels charge rates as high as £10,000 for a premium view from a room. Why shell out a fortune when you could be spending your hard-earned cash on the experience of the city itself? Our customers’ cash stays in their wallets for an enjoyable visit rather than being literally thrown out the window.”
“The real experience of the capital is the experience on the streets, in the museums, restaurants and shops – not staring out of window. Guests might as well spend a fraction of that £10K on a TV and experience the view at home instead. If you really want a view, just spend an extra quid with us.”
easyHotel is rapidly expanding in the UK and internationally, offering guests the opportunity to stay a night on some of the world’s greatest cities for about the price of a decent pillow with rooms from as little as £19.99.
Manchester is the Group’s latest ‘new look’ hotel and follows recent openings in Brussels, Amsterdam Arena, Zaandam and Birmingham, which opened earlier this year.
The next phase of confirmed openings include Liverpool, Lisbon, Belfast and Barcelona, in the coming months. Customers looking to book into easyHotel London Old Street can do so online at www.easyHotel.com
– ENDS –
Trade and Consumer Media Enquiries: Hamish Thompson / Kate Hoare / Kira Marshall Houston PR
T: 020 3701 7660 Twitter: @easyHotels | Facebook: easyHotel | You Tube | www.easyHotel.com
Notes to Editors: easyHotel is the owner, developer, operator and franchisor of branded hotels. Its strategy is to target the “super budget” segment of the hotel industry by marketing “clean, comfortable and safe” hotel rooms to its customers.
Operating hotels easyHotel’s five owned hotels currently comprise 590 rooms, and it has a further 20 franchised hotels with 1,750 rooms.
Owned hotels: Old Street (London), Glasgow, Croydon, Birmingham, Manchester
Franchise locations: Belgium (Brussels), Bulgaria (Sofia), Germany (Berlin, Frankfurt), Hungary (Budapest), The Netherlands (Amsterdam: City, Arena & Zaandam, Rotterdam, The Hague), Switzerland (Basel, Zurich), UAE (Dubai), United Kingdom (Edinburgh, London Heathrow, Central London, Luton).
Hotel development pipeline
The Company’s committed development pipeline of owned and franchised hotels currently consists of: Owned hotels: United Kingdom (Liverpool, Ipswich, Sheffield), Spain (Barcelona)
Subject to planning consent: United Kingdom (Leeds)
Franchise hotels: UAE (Dubai), Germany (Bernkastel-Kues), Portugal (Lisbon), Turkey (Istanbul), Nepal (Kathmandu), UK (Belfast, Reading)