I went to Trafalgar Square to try and solve the question “why don’t we see baby pigeons?”
I found the answer. We’ve been looking at the question the wrong way. Those are the baby pigeons.
We’re drawn, sadly, to the orthodox. The orthodox, as we’ve discovered especially in the last twelve months, can often be unreliable and doesn’t always serve us well.
My advice to communicators especially: study the least likely answer. Continue the quest for massive pigeons. Orthodoxy is for the birds.