When I was at school, every Wednesday morning, I’d buy the NME and Melody Maker. Two weekly music papers, filled with (mostly) high quality journalism (not “content”). Gradually though, the readership base the two papers relied on leaked away and, by the time I was at university, Melody Maker was no more.
The rise of the internet is often cited as the reason for the decline of the music press. As the internet grew, it became easier for people to find other people who liked the same bands as them. The need for a centralised “music” press made little sense in a world where you could easily find sites dedicated to specific genres, sub-genres, sub-sub-genres, particular artists or even specific songs.
And yet, while the mainstream music press seems to be in a perpetual state of crisis, there are countless magazines out there dedicated to the most specific of niche interests:
It seems that specificity is the way to survive in the age of the internet.